Client Bulletin: June 17, 2022
Cenlar Handily Beats MBA Benchmark for Customer ServiceAt Cenlar, we are committed to continually improving the homeowner experience, and to making the investments in both people and technologies needed to achieve that objective. The results of these efforts have become clear, with the kind of progress that is measurable against our peers. In April, the average homeowner waited only 30 seconds for a call to Cenlar to be answered. That’s almost two full minutes faster than the industry average, according to the latest survey of servicing companies conducted by the Mortgage Bankers Association (MBA). Our calls as a percentage of servicing volume in April also beat the industry average. And Cenlar’s average time to reach resolution of homeowner queries was faster than the industry average, according to MBA data. These numbers reflect both substantial investments and the strengthening of our commitment to “think like a homeowner.” We know that we have an obligation to each and every homeowner. That obligation cannot be forgotten or understated. We have committed ourselves to anticipating homeowner needs and answering common questions without a homeowner ever needing to pick up the phone. The new Cenlar website, introduced a year ago, has significantly upgraded the information available to homeowners, and improves ease of use as people increasingly grow accustomed to seeking answers online. Proactive communications help educate homeowners about their loan and answer common questions without the homeowner needing to take any action. Chat bots on our website average 145,000 interactions with homeowners each month, with approximately 80% of those using the bots not needing to speak with a live representative. “It’s all about allowing homeowners to get what they need, when they need it, in a manner they choose,” said Matt Detwiler, Cenlar’s SVP of Client Management. We also continue to invest in people and technologies that help make the experience a better one when a homeowner does need to call us. We have been able to retain a core, dedicated group of servicing professionals, while also dramatically improving both hiring and training practices. This, coupled with intelligent call routing, allows homeowners to reach a professional with the ability to handle issues quickly and at the necessary level of complexity. This means we’re able to both pick up the phone more quickly and reach resolution more quickly. Our telephony investments, like a new platform that includes state-of-the-art speech analytics, are key to our ongoing progress on this front. We’re always striving to provide the quality you and your homeowners expect. To keep moving forward, we regularly survey homeowners seeking quality of service opinions, with almost 50,000 participating to-date. We have improved our inter-departmental communications process, with the Cenlar homeowner experience as a driving motivation. It is important to us that we are among the best in our industry in any given month. But it is of even greater importance that we improve the service we provide to you and your homeowners, each and every day.
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